Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

As former president Donald Trump's running mate for the 2024 election, we've been seeing a lot more of JD Vance on our screens. But there's one particular detail that some viewers have been discussing ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

As Vance radicalized over the course of a successful Ohio Senate campaign, he reconciled with Trump while becoming a fixture of MAGA politics in his own right. “I allowed myself to focus so much on ...