Slowly but surely the beauty industry has started waking up to the needs of a diverse customer base. Having 40 (or more!) shades for a foundation launch is the new normal, and there are more ...

What: The one lipstick shade that is guaranteed to look good on you, no matter your complexion. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to ...

In the realm of makeup, where beauty meets innovation, Maybelline stands as the ultimate muse, bold, fearless, and effortlessly chic. From the fashion runways to our makeup bags, Maybelline redefines ...

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