Mattel, the toy-entertainment giant, and Pocket.watch, a creator of kids content, have launched a partnership granting pocket.watch the exclusive rights to sell ad inventory for 90 of Mattel’s popular ...

This Barbie is the Queen of Christmas. Barbie and its parent company Mattel have come under fire after releasing a “poorly-timed” advertisement promoting the brand-new Mariah Carey doll mere hours ...

Pocket.watch has been granted exclusive advertising inventory sales rights to a slew of Mattel’s YouTube brand channels. There are over 90 channels of the sort, with brands including Barbie, Hot ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.