EssenceMediacom chief strategy officer Sophie Price and national head of planning Jack Graham then took the stage telling the ...

Global apparel retailer UNIQLO is hosting a global photography exhibition in Singapore, created in partnership with ...

Email marketing remains a powerful tool for engaging customers and driving conversions. While much focus is often placed on the content of the email, the visual elements, particularly stock photos, ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

“Mobile is an important part of every campaign,” said Doug Neil, senior vice president of digital marketing at Universal Pictures ... goals of using mobile advertising in the entertainment ...

said Ben Blatt, manager of digital marketing at Universal Pictures, Universal City ... There will be mobile advertising to promote the app directly and as we get closer to release there will also be a ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

Horse racing can learn from Olympic equestrian sports about marketing strategies for succeeding in a complex and crowded ...

Here’s where the nuance comes in: Advertising sells, marketing builds. While advertising focuses on short-term results (sales ...

Brand communications professional Alok Paranjape has joined as Lead Marketing for NDTV Profit and NDTV Marathi. He announced the development through a LinkedIn post. The marketing executive with ...