Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

An ABC11 Troubleshooter investigation prompted a national voluntary recall involving makeup specifically made for children and teens. The popular retailer Justice recalled eight different Just Shine ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

THOSE PRODUCTS IMPACT ON YOUNG SKIN. BEING A TELEVISION JOURNALIST, MOST OF US USE MAKEUP TO GET CAMERA READY AND HAVE A SKIN CARE ROUTINE. BUT NOW THOSE TASKS ARE TRENDING WITH KIDS AS YOUNG AS EIGHT ...

Add Yahoo as a preferred source to see more of our stories on Google. Companies that market products like moisturizers and low-pigment makeup for kids as young as 3 are seeing increased sales.