The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Öhlins announced a new brand identity, including a new logo, and plans to expand beyond being a component supplier to an ...

The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54 ...

Check out our roundup of the latest logo updates across the T7—from the WTA's call to "rally the world" to Wimbledon's spot-the-difference tweaks.

Why did the Broncos changed their logo in 1997? Furthermore, why do many NFL fans still call for the team to return to the ...

PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, ...

Individuals who don't have ties to the University aren't able to easily recognize the Old Well logo, Adrienne King, UNC’s associate vice chancellor for marketing, said. The Old Well logo is only 22 ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

The name and logo of Seattle's Professional Women’s Hockey League (PWHL) team were officially unveiled on Thursday as Seattle ...

Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand ...