retailers are looking to offer location services such as indoor mapping tied to local inventory and, ultimately, their own in-store mobile advertising networks. In the short-term, retailers will ...

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to ...

“Click-to-store locator has been the core metric for success ... Location is only one part of KFC’s mobile advertising strategy though, per Mr. Harris. Timing the ad to appear at the right ...

From customer demographics to worker preferences, supermarkets have several key factors to consider when curating their in-store audio.

Google is the largest digital ad platform in the United States, accounting for 27.1% of ad revenue in 2023 alone. Google ads ...

Automated in-store availability. Google is streamlining the management of local inventory ads by automatically syncing in-store ... In 2008, Anu's career started with delivering digital marketing ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

Trib Total Media TV writer Rob Owen answers reader questions every Wednesday at TribLive.com in a column that also appears in ...

Why All Marketing Is Inherently Local? session, the executive detailed ... The retailer focused on serving mobile users located nearby store locations through a sequence of videos instead of the same ...

Locked cases have become more commonplace as retailers try to reduce theft. Those same cases and other tactics may be killing ...

American astronauts Sunita Williams and Barry Wilmore have been stuck in space for 107 days and the earliest they can return ...

We use local storage to store your consent preferences on your device ... Read more about how we personalise ads in the BBC ...