Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

Doctoral students in Marketing who have not yet defended a dissertation proposal ... In some cases, the link goes to the web site for the individual faculty member, where the syllabus is maintained.

Rutgers Business School has launched a new online Marketing Program for transfer students. Learn more about the program structure and requirements. Marketing is the management process through which ...

National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has ...

To develop specific skills for becoming a digital marketing expert, focus your training on individual tools ... the course on your own timeline and then schedule an exam at a local testing center. The ...

Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy ... your place could be a local farmers’ market on the ...

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...

Cutting-edge strategies are no longer just buzzwords — they are key to achieving rapid and sustainable growth. Traditional ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...