Politics and protest have come to Legoland, where a new toy line called Lego Friends has been making enemies. Lego Friends features five female play figures that are a departure from the chunky, ...

The Lego Group recently reported stellar sales numbers for 2012 after the toy company released a line of products tailored especially for girls. While the Denmark-based company owes 90 percent of its ...

Lego doesn't call itself a toy company for boys. But look at the company's website, and its products are clearly geared towards boys' love of combat and action. There's Lego Star Wars, Lego Indiana ...

10 years on, the Lego Friends toy line has had a relaunch and Metro spoke to the lead designer about how to make toys more inclusive for kids. When the Lego Friends line began, in 2012, it was ...

Lego's CEO Joegen Vig Knudstorp: "Many girls played with Lego even before we had Lego Friends" Lego's profits have jumped in the first half of the year helped by strong sales of its Lego Friends sets, ...

Let the Lego wars begin. You wouldn’t think a collection of brightly coloured plastic building blocks could spark a fight over gender identity, sexism and commercialism vs. social values, but of ...

New Lego City and Lego Friends sets will focus on exploration and protecting endangered species, including a homage to Boaty McBoatface. It may be the Star Wars and Harry Potter sets that older fans ...

Retailers will soon start selling Lego Friends, the Danish toymaker's latest effort to boost sales to girls. But is Lego encouraging girls to... With New Toys, Lego Hopes To Build Girls Market Lego ...