Drop “mayonnaise or Miracle Whip” in a conversation, and people have feelings — a lot of them. Though found near each other in a grocery store, these creamy condiments are often talked about like they ...

Here's the difference between the two spreads—plus arguments in favor of each of them. Simply Recipes / Photo Illustration by Wanda Abraham / Getty Images Recently, I told a friend I was working on a ...

Chicago-based Kraft Heinz got a lot of publicity by convincing a small town in Florida to temporarily change its name from Mayo to Miracle Whip. The Kraft Heinz Co. got a small town in Florida — Mayo ...

The main difference in the formulas is that Miracle Whip is heavily diluted, creating a less rich—and lower calorie—product. For example, the No.1 ingredient in Kraft mayonnaise is soybean oil, while ...

I tried seven varieties of mayonnaise from the grocery store to see which one I liked best. Hellmann's is usually my go-to mayo, but it ended up in the middle of the ranking for me. I liked Giant's ...

It's no longer enough to slide a product into a show, then reinforce it via a "presented by" billboard leading into a commercial. Nope--marketers must feel that alone runs the risk of missing viewers ...

Miracle Whip’s Dipping Sauces, launched in January, are getting their own, playfully “twisted” campaign. Three print ads and other creative executions introduce the line’s three varieties, featuring ...

Kraft products from macaroni and cheese to Miracle Whip will get more attention as the company splits out its North American grocery business,<a href="http://www ...

Kraft got a Florida city named Mayo to change its name to ‘Miracle Whip’ In exchange, the city will receive up to $25,000 in city beautification funds--and a bunch of short stories like this one ...