How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact. In today’s volatile world, few things are ...

Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But while arguments around query control and relevancy remain valid, a less discussed but more decisive ...

In this episode of the Search Engine Journal Show, I had the opportunity to interview Navah Hopkins, Services Innovation Strategist at WordStream, a leading PPC management software provider, on how to ...

Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to ...

Google Ads seems to have launched a beta campaign setting named "broad match keywords." It seems this setting removes the match types, specifically phrase and exact match keywords and converts them ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Google AdWords and MSN adCenter follow the same approach for PPC platforms, using essentially identical match types, but Yahoo Search Marketing is a little different. Diana Adams lists the three match ...

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, ...