Last week, KFC introduced an advertising campaign in mainland China celebrating 40 years of “reform and opening up,” the catchphrase that defined the era ...
NEW YORK/SHANGHAI (Reuters) - Yum Brands Inc's KFC website in China trumpets the slogan "Trust in every bite". That message is part of the company's new "I Commit" campaign intended to reassure ...
KFC has opened its 10,000th China store in Hangzhou and plans to accelerate net new openings to about 1,200 annually over the next three years. The chain has bounced back strongly post-pandemic but ...
HONG KONG — China began an audacious experiment four decades ago to inject free-market thinking into its rigid, Communist-controlled political system, beginning a process that would lift hundreds of ...
And what better way to celebrate this accomplishment than with a bucket of fried chicken? Last week, KFC introduced an advertising campaign in mainland China celebrating 40 years of “reform and ...
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