Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

Born in Leeds, Joe finished his Spanish degree in 2018 before becoming an English teacher to football (soccer) players and managers, as well as collaborating with various football media outlets in ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...