Through his work, Pandey championed introducing a distinct Indian voice in advertising, moving away from the Westernised ...

Ad Nut was taking a shower this morning—loofah in hand, favourite power-ballad playlist blasting, the usual—but when Ad Nut went to grab for the soap something brought the morning ritual to a ...

Explore Piyush Pandey’s most iconic ad campaigns that redefined Indian advertising—emotion-driven, culturally rooted, and ...

Who killed the mother-in-law? After eight years as the highest- profile soap on Indian TV, “Kyunki saas bhi kabhi bahu thi” (The Mother-in-law Was Once a Daughter-in-Law) finally went off the air last ...