Brand awareness marketing’s most formidable opponent is direct response marketing. Direct response aims to generate immediate action by asking customers to do something. Brand awareness marketing aims ...

Last week in our ‘social media objectives’ series, we explored how to measure brand perception so this week, given that the two are often mistaken for each other, let’s take a look at how to measure ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

One knock on native advertising or branded content is the lack of standard measurement tools. All advertisers, publishers, and tech vendors participating in the native ad ecosystem should be concerned ...

Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patti Boyle As marketers ...

Discover ingenious ways to increase brand visibility on a budget. Unveil key strategies to elevate your brand's presence ...

Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...