If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

Annual awards recognize industry's most successful campaigns, initiatives, people, and teams BALTIMORE, Dec. 9, 2025 /PRNewswire/ -- Sage Growth Partners (Sage), a national healthcare growth strategy ...

Free image from Pixabay under liscense, creator unknown. As consumers rely more on digital content and AI to choose providers ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Competition in the healthcare space is fiercer than ever, so marketing is no longer a luxury ...

The healthcare journey is multifaceted and unique for every patient. That’s why it’s important for brands to target precise segments across critical inflection points in the diagnosis and treatment ...

Everything about the American healthcare system changed 15 years ago when the Affordable Care Act (ACA) was signed into law. Perhaps the most significant health policy of our time, it revolutionized ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A strong digital presence is now essential for all healthcare ...

AI is everywhere, and healthcare is no exception. A recent study shows that almost half of all chief marketing officers are leveraging generative AI to enhance productivity, speed content creation and ...

Patients are initiating and having conversations about treatment and care options with their physicians nearly three times as much since 2001, and a recent study published by the Mayo Clinic shows ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where traditional digital strategies are less effective. Artificial intelligence is ...

Maria Burpee, director, EMEA healthcare marketing & strategy at Dell, is proof female professionals can climb the career ladder and start a family. With International Women’s Day approaching Jessica ...