Hotel companies, which for years have been looking for new ways to lure Internet shoppers away from online travel agencies and directly to their booking sites, will gain a new competitive tool with ...

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

Google is testing showing the option ot track price changes for hotel results by email. We saw Google announce a similar ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Google's latest feature drop might be a big win for summer travel As with flights, you can now track prices and set alerts for hotels Google Maps can also now pull potential places to visit from ...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind ...

Google Wallet has introduced support for hotel card keys. Unfortunately, hotels will have to work with Google to add support and so there’s virtually no options yet. The first hotel to offer the ...