Just Drinks on MSN
Beer sales in Germany fell fastest on record in 2025
Domestic beer sales, representing 82.5% of Germany’s total in 2025, fell 5.8% year-on-year to 6.4 billion litres.
GlobalData on MSN
Bitburger expects sales to recover after 2025 slide
The German brewing major saw its overall sales decline almost 6% in 2025.
"Alcohol consumption is declining, especially among young people, which is of course good for public health," Anke Rehlinger, ...
Beer may not be a typical winter drink since it's usually enjoyed cold, but a German method takes that cold beer and transforms it into a warm, frothy delight.
MUNICH — It looked like all the other beers in the sea of giant one-liter glasses at the Augustiner Brewery tent at Oktoberfest, but Peter Asen’s mug harbored a secret: His drink was nonalcoholic.
FILE - Beer bottles are filled at the Veltins beer brewery in Meschede, Germany, on Aug. 24, 2022. German beer sales resumed a long-term downward trend in this year's first six months after picking up ...
There’s a case to be made that Germans are the reigning champs of beer. Sure, you have some other countries that make fantastic beer, but really, they’re all just copying the greats that came before.
*** novel idea is in the Hopper at one of Germany's oldest breweries, Brewmasters say the future of beer is here. Just add powder, water and stir. We've invented *** completely new product says ...
Embrace the season and warm your soul with a range of rich and flavorful dark lagers.
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