You are promised a card and gift from Geoffrey before the big day, plus if you come into the store on your birthday, you get a special crown to wear, a balloon and an announcement about your birthday.

There's still several days remaining in the "Geoffrey's Birthday" event as part of a Toys R Us pop-up inside all Macy's locations to commemorate the giraffe mascot's birthday. The nine-day event runs ...

You join restaurant birthday clubs, but did you know Toys R Us will help you celebrate too? They offer Geoffrey's Birthday Club that is open to children 10 and under. It's fun when Geoffrey calls them ...

Sir Geoffrey Boycott celebrated his 80th birthday on Wednesday in a Yorkshire castle with his wife Rachael, daughter Emma, her husband Jeff and grandson Joshua. Had it not been for the lockdown, the ...

Toys R Us wanted to create a loyalty program around birthdays. The company created Georffrey's Birthday Club and designed an online presence for kids and parents. The site drove club registration, but ...