The summer of 2023 is one for the books as Gatorade, the leading hydration drink that caters to the health-conscious consumers, assembled the largest gathering of fitness aficionados through the ...

Gatorade isn’t the first company that comes to mind when you think of tech, but the sports drink brand is working on a few gadgets designed to boost your athletic prowess. We got a chance to see some ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 50 min ago By John Dioso - 3 hours 8 min ago By Garett Sloane - 4 hours 7 min ago By Judann Pollack - 8 hours ...

In the 16 years since it launched in 2001, Propel, Gatorade’s fitness-focused water brand, has slipped from top-of-mind presence for its audience to out of mind. “Consumers would say, ‘I love Propel.

Gatorade organised a fitness festival, #SweatAThon, on November 24, which kicked off with a press conference held by Khalid Malik and Ayesha Omer. The event featured senior representatives of ...

Gatorade would host the biggest fitness festival of Pakistan, ‘SweatAThon’, this Sunday at Moin Khan Academy in Karachi. Since Gatorade is a big name within the international fitness arena, the ...

Today, Ubisoft and Gatorade announced a new partnership to deliver a workout series designed specifically for fitness athletes for Ubisoft's popular video game Your Shape: Fitness Evolved. Gatorade ...

Gatorade's Smart Gx water bottle reminds you to stay hydrated throughout the day while automatically syncing your intake numbers to the Gatorade GX app. With electronic hydration sensors located with ...