If you've listened to a podcast in the last few years, you probably know about Magic Spoon, the better-for-you branded "healthy" cereal. The company announced in an Instagram post on Monday that it ...

When it comes to shopping in a pandemic, turns out the two things people crave are comfort and convenience. It’s why Amazon sales are projected to see a year-over-year sales jump of nearly 22% in the ...

If you’ve listened to a podcast in the last three years–whether about cooking, true crime, or politics–chances are you’ve heard an advertisement for Magic Spoon. The direct-to-consumer cereal brand ...

Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch of the classics, but ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Mark Smirniotis Even though I like to consider myself pretty immune to online ...

Magic Spoon co-founder Gabi Lewis sits down with Brittany Lewis on "Forbes Talks" to discuss growing his business, influencer marketing — plus advice he would give to entrepreneurs just starting out.

Or, to be more precise, practical spoon-melting. Do you know about a de-lite-ful little trick that some scientists like to play on one another that causes a spoon to melt in hot liquids? Did you know ...

Q: You're stirring your cup of tea when right before your eyes the spoon disappears! Your friends burst out laughing. What're they up to this time? A: These pranksters know their quirky chemical ...

Health-focused cereal brand Magic Spoon wants to make the breakfast staple cool again. The New York-based startup announced a $5.5 million seed round “to reimagine cereal” and expand to more consumers ...