As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

SYDNEY, Jan. 29, 2026 /PRNewswire/ -- Franchise Direct Australia has announced the release of its latest resource, "How to ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

In Franchise Your Business, author and franchise consultant Mark Siebert delivers the ultimate how-to guide to employing one of the greatest growth strategies ever -- franchising. Siebert shares ...

Traditional franchise conferences focus on transactions, but real relationships are built through shared experiences. The Service Franchise Summit creates an immersive environment where leaders can ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...

NEW YORK, Dec. 17, 2025 /PRNewswire/ -- Reshift Media, widely recognized as one of the top digital marketing firms for franchises, today announced the release of its 2026 Franchise Digital Marketing ...

Influencer marketing has become a key method for promoting brands and building relationships. As the head of a digital marketing agency, I've seen firsthand that in the franchise sector, marketers are ...

Franchisors, franchisees and suppliers from all over the world gathered for the 2025 International Franchise Association Convention in Las Vegas in February. Franchise Times went booth-hopping to ask ...

It’s not easy managing franchises across markets: franchisors call it their biggest challenge, according to The State of Franchise Marketing, a study from Constant Contact, conducted by Ascend2.

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...