Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers.

Flipkart is reimagining the future of online shopping by turning to India's most influential and fast-evolving consumer cohort: Gen Z. In an exclusive interview with Business Today, Ramesh Gururaja, ...

Flipkart’s Big Billion Days Sale is already live for Plus and Black members, and with the huge sale comes a huge workload. A video shared by marketing employee Simrann Bhambani showing mattresses and ...

With shopping-related watch time growing more than 250 per cent year over year on the platform, Google's own video streaming company is scaling the YouTube Shopping affiliate program.