At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

A year after acquiring the global mobile ad network AdIquity, Flipkart is going live with its Brand Story Ads on the mobile app. The e-commerce giant has already on-boarded over 50 leading brands on ...

Flipkart Ads, the digital marketing division of ecommerce major Flipkart, is reportedly targeting to become a $100 Mn business by March 2018. The company has tied ups with Google and YouTube to target ...

The commerce advertising platformis a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner Flipkart ...

Indian e-commerce major Flipkart has acquired Bangalore-based global mobile network AdIQuity for an undisclosed amount. It’s a mobile ad network enabling app developers and mobile publishers earn ...

Bengaluru: Flipkart Ltd, India’s largest e-commerce firm, is currently generating nearly $1 million in monthly advertisement sales, making the company one of the largest digital ads platforms in India ...

Flipkart is improving its ad platform with its acquisition of AdIQuity Technologies, whose technology will help Flipkart tap its fast-growing user base and analyse consumer data and shopping patterns ...

Flipkart has launched native advertising for companies, including brands that do not sell on the platform, reports Adage. The ads will follow a ‘brand story ad format’, which will allow companies to ...