At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

Bengaluru: Flipkart Ltd, India’s largest e-commerce firm, is currently generating nearly $1 million in monthly advertisement sales, making the company one of the largest digital ads platforms in India ...

A year after acquiring the global mobile ad network AdIquity, Flipkart is going live with its Brand Story Ads on the mobile app. The e-commerce giant has already on-boarded over 50 leading brands on ...

Indian e-commerce major Flipkart has acquired Bangalore-based global mobile network AdIQuity for an undisclosed amount. It’s a mobile ad network enabling app developers and mobile publishers earn ...

Flipkart has launched native advertising for companies, including brands that do not sell on the platform, reports Adage. The ads will follow a ‘brand story ad format’, which will allow companies to ...

Though Flipkart generates less than 5% of its sales from ads, it is aggressively building the ads business. Photo: Bloomberg Bengaluru/New Delhi: Flipkart Ltd plans to start phasing out advertisements ...

The commerce advertising platformis a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner Flipkart ...

E-commerce marketplace Flipkart and global technology company Criteo on Thursday announced a partnership to launch Product Performance Ads (PPA) with full funnel measurement capabilities. This will ...