At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

Ecommerce giant Flipkart has launched an advertising platform, Brand Story Ads, on the mobile app. The platform has over 50 leading brands on board including Yes Bank, L’Oréal, Micromax, Intel, ...

Flipkart Ads, the digital marketing division of ecommerce major Flipkart, is reportedly targeting to become a $100 Mn business by March 2018. The company has tied ups with Google and YouTube to target ...

CAIT, in a letter to actor Amitabh Bachchan, stated that his recent ad for Flipkart’s 'The Big Billion Days’ spreads misinformation and hurts local businesses The traders’ body called for the ...

Flipkart has apologised to the Gorkha community for hurting their sentiments in its recently launched ad for Flipkart Assured. This came after the members of the Gorkha community filed a petition ...

Bollywood stars Amitabh Bachchan, Alia Bhatt, Mahesh Bhatt and Farah Khan, among others, came together for a star-studded advertisement for e-commerce platform Flipkart. The new campaign has given ...

New Delhi: Few names in Indian education are as instantly recognisable as Dr R.D. Sharma, whose mathematics textbooks have shaped the learning journey of generations of students. This year, he has ...