Since preschoolers are drawn to technology in the form of smartphones and tablets, Fisher-Price has leveraged that fascination to help children learn and exercise. The Fisher-Price Think & Learn Smart ...

LAS VEGAS -- Pulling kids away from the TV in order to exercise can be complicated, but a new connected bike from Fisher-Price will at least trick them into doing a little workout, while getting an ...

The little balls of energy we call preschoolers spend most days wearing themselves and their parents out. Especially today, when so many parents work full- or part-time, knowing how to give young ...

Knowing the importance of STEM in education and having a husband who is a programmer, I have been eager to start my twin preschool boys learn coding concepts, but I assumed they were too young to ...

In the 1930s, the Fisher-Price Toy Company began making toys in East Aurora, New York. In the 1930s, the Fisher-Price Toy Company began making toys in New York. By the early 1960s, Fisher-price toys ...

These are issues any company wrestling with an uncertain future should confront. Based on our work with Fisher-Price, we came up with three steps a brand should follow to craft a vision that is both ...

They are the touchstones of our youth: The Rock-a-Stack, the Xylophone, and those Little People. No matter how old we are, everyone remembers their favorite childhood toys – like a toy that everybody ...