We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

Slab crappies are meat eaters—sure enough minnow munchers. They take artificials well at times, especially jigs—but big crappie will turn their noses at even the best of the best crappie lures.

That’s how it usually starts. The next thing you know, somebody hands you a box of lures and says, “Let’s build a trolling spread with these.” Now the hard work really begins: Choosing which lures to ...

The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...