There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Most times, “his and hers” things are a good ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist message.

Ah, The Interwebs. It can be a tool for evil (trolling, spreading YouTube videos of Michael Bublé covers), for good (Twitter helping out when iTunes loses EVERYTHING, spreading YouTube spoofs of the ...

Open Culture's retrospective of one of the world's most successful consumer products opens with a reminder that you don't need to be shown such things because they're everywhere. Bich (the foreign ...