A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...

The Trump administration is planning to ramp up oversight and enforcement of direct-to-consumer prescription drug advertising, but will stop short of an outright ban. President Trump on Tuesday signed ...

Donald Trump is ramping up pressure on drug companies to be more transparent about the risks associated with their prescription products. In a memorandum signed on Tuesday, the President ordered ...

New survey data shows ads for prescription drugs influence a significant number of Seattle-area adults, FYI Guy writes.

Donald Trump is ramping up pressure on drug companies to be more transparent about the risks associated with their prescription products. In a memorandum signed on Tuesday, the President ordered ...

Are you fed up with prescription-drug ads? If so, you are not alone. For the past several years Americans have been bombarded with commercials that promote drugs for satisfying sex or overactive ...

Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification ...

The U.S. Department of Health and Human Services and the Food and Drug Administration announced major reform on Tuesday that requires pharmaceutical companies to include full safety warnings in direct ...

When prices were included in television advertisements for higher-cost drugs, consumers were less likely to ask their physicians about the drug, less likely to research the drug online and less likely ...

The Food and Drug Administration (FDA) has sent out 12 more Untitled Letters to pharma companies amid its ongoing crackdown ...

An effort by President Trump’s administration to curb advertising for pharmaceutical drugs on television is posing a potential marketing hurdle for some of the country’s largest drugmakers while ...