The multi-year deal extends Mattel’s global rights to develop and market dolls inspired by Disney’s most beloved characters.

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

Mattel has inked a new multiyear global licensing agreement with Disney Consumer Products for the Disney Princess and Disney ...

With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands have come together for a global rollout of updated Disney Princess and Disney ...

FILE - Disney Frozen Feature Fashion Dolls are displayed at the Mattel booth, Friday, Feb. 14, 2014 at the American International Toy Fair in New York. Toy company Mattel has won back the licensing ...

The Disney dolls line will include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a new way. Mattel has revealed its all-new line up ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. When Disney awards the toy licensing rights for its most ...