A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in ...

Powered by sports and other live streaming events, digital video has overtaken linear TV as the dominant media buy heading into this upfront season. That's the top line of an Interactive Advertising ...

The international partnership deal follows an earlier TV licensing and distribution pact between the Canadian media player ...