The healthcare industry has undergone a massive transformation in recent years and is growing at a rapid pace. By 2028, the global healthcare market is projected to reach $665.37 billion. With ...

The odds are stacked against digital health companies. Regulatory hurdles are high. Fundraising is hard. New products fall short of their promise and require more R&D. First customers are elusive. And ...

Free image from Pixabay under liscense, creator unknown. As consumers rely more on digital content and AI to choose providers ...

Unique marketing challenges are not new to pharma – we’ve managed to successfully promote our products while staying within tough regulatory confines and find creative ways to connect with patients to ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A strong digital presence is now essential for all healthcare ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where traditional digital strategies are less effective. Artificial intelligence is ...

Healthcare marketers who want to effectively connect with patients in different age groups need to understand that each generation—from social-media-loving Gen-Z to more traditional Baby Boomers—seeks ...

Everyday Health, a provider of digital health marketing and communications solutions, has announced the acquisition of Roswell, Ga.-based Tea Leaves Health, a provider of a SaaS-based marketing and ...

M3, which is a digital healthcare marketing company in Japan and owns 38.8% of Medlive through a JV, has a more dominant position in the Japanese market where signs of network effect are clear given ...

The new WHO global strategic initiative encouraged countries to adopt digital health tools to support universal health coverage.

As privacy concerns escalate in response to tech companies’ edging ever further into healthcare — and, especially, in the wake of the reveal of Google and Ascension’s “Project Nightingale” — marketers ...

SGMC Health’s podcast, What Brings You in Today?, has earned a Silver Award in the Podcast category from the Fall 2025 ...