Yet many consultancies and even leaders of artistic enterprises are hard-pressed to define creativity. The IBM Institute’s report exhorts CEOs to unlock curiosity and experimentation in their ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

In a business world that often prioritizes the bottom line, it’s easy for organizations to lose sight of the value of creativity. Attracted by the relative safety of the tried and true, leaders may ...

An all-star cast of Big Thinkers—actors Rainn Wilson and Ethan Hawke; composer Anthony Brandt; neuroscientists David Eagleman, Wendy Suzuki, and Beau Lotto; and psychologist Scott Barry Kaufman—share ...

For the video interview that follows, we sat with David Droga and Nick Law, two of the ad industry’s most accomplished and important creative minds, to get their thoughts on this evolution and its ...

We have all marveled at the latest imagery artificial intelligence (A.I.) produced. This remarkable technological tool enables the swift creation of imagery by providing the algorithm with concise ...

For this next episode in our video series on The Evolution of Creativity and Creative, I spoke with Kristen Cavallo, the CEO of MullenLowe Global, who earlier today announced that she is leaving ...

In late May, Endeavor CEO and Hollywood powerhouse Ari Emanuel told the Freakonomics Radio podcast that generative artificial intelligence (AI) will be an important tool for creators, but added: “Do I ...