“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Confluent's Tim Graczewski on what enterprises can learn from startups - solving problems before fixing architecture, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...

Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

The article talks about the role of data ecosystems and data spaces in addressing those issues which hinder back from realizing the objectives of the EU Data Strategy. It focuses on presenting ...

Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about ...

Many leaders misunderstand how to use data insights to drive their business, sometimes to disastrous effect. Nearly every action we take during our personal and professional life generates data, to be ...

Sharing data after a clinical trial has been completed seems like it should be a slam dunk, a win for many stakeholders, including the general public. Instead, such data sharing is still something of ...