Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...
In my last article, I laid out the reasons companies that listen to their customers and respond will win in the post-Covid-19 economy. Investing in retaining customers and learning from them makes ...
Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...
When it comes to measuring customer loyalty in 2023, how it’s done and metrics used aren’t going to be that much different than those used in 2022, 2021, or the many years that preceded those. What is ...
Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...
WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...
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