Prices on mobile advertising networks are rebounding as the negative effects of the coronavirus pandemic subside. CPMs jumped 100% to $10 from $5 in May as lockdowns ended in many regions, boosting ...

App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore user-acquisition efforts. “There’s an ...

But developers aren’t making as much money as they could from in-app auctions despite the promise of increased average revenue per daily user. In-app auctions generate better CPMs for publishers ...

Smartphone users are downloading more apps than ever but have become loyal to just a handful of specific apps, according to Fisku. The Boston-based mobile marketing firm released its latest data on ...

Digital audience exchange OpenX this morning announced it is rolling out a mobile SDK enabling app publishers to monetize their audiences via its programmatic marketplace. The company said the general ...