Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...
Walk into any office, physical or virtual, and you’ll notice that identity isn’t just communicated through titles or ...
Facebook—the company, not the app—today unveils a new logo and identity as a way to more clearly define the corporate entity that comprises a suite of apps including Instagram, WhatsApp, Messenger, ...
After Hillary Clinton revealed her campaign logo in 2015, everyone in media, politics, and design seemed to have an opinion on it—though one designer stayed silent. In the months that followed, it ...
“Visual communications of any kind … from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful,” wrote Paul Rand ...
Wayne Deakin examines PepsiCo’s fresh global identity, reflecting on what makes it effective, where it could be improved, and how it signals a shift toward a more human corporate world.
Emami has announced the launch of its new & refreshed corporate brand identity, marking the completion of 50 years. The new corporate brand identity honours Emami’s rich legacy deeply committed to the ...
October 2003As part of next Marchs Design Awards, GMR will be sponsoring the Corporate Identity category. Each month in the run-up to the awards, well profile one example of great - and recent - work.
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