TV ads made using the tool should be ready to air in time for the 2026 holiday season, he said, and potentially the 2027 Super Bowl.  Mondelez is already using the tool to make social content for ...

An advertising technology company is hoping to turn concerns about Internet privacy to its advantage, offering a way for companies to deliver online ads without using electronic markers known as ...

WebChoices is a tool that scans your browser and allows you to opt out of website cookies and avoid targeted ads from ...

The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years ...

Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Marti, VP of Ecosystem Innovation at ...

Following Verizon's $4.4 billion AOL acquisition in May, the two companies announced this week they're combining their advertising networks for increased user tracking. The new project will use ...

Google, the search engine giant that is really the online ad giant, this week began making good on its promise to kill off the cookie, long a staple of everyone’s websurfing experience. The online ad ...