MSNBC, home to Rachel Maddow and "Morning Joe," is changing its name. Here's what's behind the rebrand and how it will actually affect viewers.

Starting Nov. 15, the cable news network will be called “My Source for News, Opinion, and the World,” or MS NOW for short.

Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth,” the company said.

Beginning on Saturday, Nov. 15, MSNBC will be known as MS NOW. The new name is an acronym for My Source for News, Opinion, ...

MSNBC will rebrand as MS NOW starting Nov. 15, dropping the NBC peacock logo while maintaining its progressive lineup and ...

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