Aussie brand COLORBOND steel has started the celebration of its 50th anniversary year with a beautiful and inspiring new TV advertising campaign. The new TVC is a major step-change from the brand’s ...

In a big twist for steel company BlueScope, the brand has launched a content series that shows the beauty of the Australian landscape in its first work from Richards Rose. Global steel manufacturer ...

BlueScope and Clemenger BBDO Sydney have launched a national campaign celebrating 60 years of Colorbond steel, positioning the product as a symbol of Australian durability, ingenuity and everyday ...

COLORBOND® steel 'Made by Australia' is the company’s first brand campaign in five years and the first fully integrated campaign since Clemenger BBDO Sydney was appointed lead agency in July last year ...

BlueScope Steel's dominance of the lucrative steel roofing market through its Colorbond product may be under threat from the merger of rivals OneSteel and Smorgon Steel. Colorbond is celebrating its ...

Colorbond has launched a stylish new campaign to highlight its 50 years of business in Australia. The BlueScope Steel division has been operating since 1966 and decided to depart from its previous, ...

Less than two years after it was established in Adelaide, a new player in Australia’s coated steel sector has put a serious dent into Colorbond’s dominance of the market. Mr Easling, who established ...

An SA manufacturer, led by steel industry veteran John Easling, has launched a new brand and vision to shake up the country’s coated steel industry. Since acquiring painted steel company ColorGuard in ...

Clemenger BBDO has secured the COLORBOND steel creative and strategic account following a competitive pitch. The win, which was revealed in B&T’s Agency Scorecards earlier this month, sees the agency ...

Less than two years after it was established in Adelaide, a new player in Australia’s coated steel sector has put a serious dent into Colorbond’s dominance of the market. Mr Easling, who established ...