Kim Ji-won has replaced Han So-hee as the model for "Chum-Churum" after her contract expired. Industry norms of long model partnerships were challenged with this move. However, Han So-hee opted not to ...

K-pop group Blackpink’s Jennie has been replaced as the model for the soju brand Chum Churum. Her replacement is My Name actress Han So Hee. Jennie had been a model for the brand since 2021, so it ...

There is massive speculation about Chum Churum replacing Han So Hee with Kim Ji Won as the ambassador for their brand. Kim Ji Won stars in 'Queen of Tears' as Hong Hae In and has been winning hearts ...

On May 2, Lotte Liquor announced that they will be renewing their contract with Lee Hyori to endorse Soju brand “Chum Churum.” (Roughly translated to “Like the first time”) This is the 9th contract to ...

Lotte chairman calls for sweeping reforms, proactive response to change in New Year's message ...

4Minute’s HyunA, Sistar’s Hyorin, and Kara’s Goo Hara battled it out on the dance floor as the new models of the soju brand “Chum Churum.” In the commercial, Goo Hara comes out first and dances sexily ...

Han So Hee loses endorsement deals post dating scandal with Ryu Jun Yeol. Lotte's Chum Churum and NH Bank reportedly end partnerships. Han So Hee remains embroiled in controversy amid the dating ...

LOTTE Chilsung Beverage announced on the 10th that it will lower the alcohol content of its soju brand ‘Chum Churum’ from the existing 16.5 degrees to 16 degrees. This is the first reduction in the ...

Among the many reasons for soju’s popularity in the country is how food and drink are at the heart of both Korean and Filipino cultures. Drama series often portray the drink as one best shared with ...

Currently, Jennie Kim, affectionately dubbed “human Chanel ” by fans, also handles duties as Chanel’s house ambassador. Taking over duties from Suzy Bae of JYP Entertainment ‘s Miss A, Jennie’s place ...

Jennie’s new contracts with soju brand Chum Churum, vitamin drink Vita500 and nail kit brand Dashing Diva all used to belong to the star of Netflix’s Start-Up While Suzy’s appeal is her ‘nation’s ...