Remember 2016? Back then, a red envelope, a zodiac motif, or a familiar celebrity face could still carry a Chinese New Year campaign. Success wasn’t guaranteed, but these cues were often enough to ...
February is filled with celebrations from start to finish – Valentine’s Day, Black History Month, Mardi Gras. And in case you didn’t know, it's also Lunar New Year, which starts on Feb. 17. If you ...
Every Lunar New Year, brands release zodiac animal-themed merchandise and items in the lucky color red. This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.