ELSPA has announced that following consultation with the UK's Department for Health, Wii Fit Plus will become the first videogame to be allowed to use the National Health Service's Change4Life ...

The UK Government has sent a warning shot across the bows of the food industry by launching an advertising campaign to highlight hidden levels of salt, sugar and fat in products. The government’s ...

Change4Life, the U.K. government health campaign that drew fire earlier this year for suggesting that videogaming can kill you, is launching a new campaign in which it actually promotes “active” ...

Sony is considering legal action against the U.K. government’s Change4Life campaign over the unauthorized use of a PlayStation controller in the controversial “Risk an early death” ad. A print ad ...

Public Health England has expanded its ‘swap when you shop’ campaign to include a scanner smartphone app and a ‘good choice’ badge, in an effort to address rising childhood obesity rates in the UK.

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

Change4Life, a food industry-backed scheme drawn up to help in the fight against obesity, has been launched by the UK government. The initiative, which was first announced during the summer, was ...

Corner shops nationwide can now get help from the ‘Change4Life’ scheme to sell more fruit and veg – which should see a high number of people getting their 5 a day and shops seeing an increase in ...