Kevin Durant has revealed the $2 million reason why he agreed to star in a CeraVe advertisement, giving one of the most straightforward explanations in sports marketing this year. The Houston Rockets ...

CeraVe today (Oct. 6) has been named the official skin care and hair care partner of the NBA, per details shared with Marketing Dive. The L’Oréal-owned brand will promote the partnership, which ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe is trying to expand the skin care discussion ...

A reputation for having crusty skin hilariously scored Kevin Durant a massive bag courtesy of skincare brand CeraVe. Millions of fans have seen Durant’s commercial with CeraVe, dubbing him the “New ...

Kevin Durant has heard every joke about his ashy ankles. For years, fans on X have teased the 37-year-old superstar about his dry skin, especially after a viral 2021 close-up photo showed his ankles ...

Michael Cera has finally given people some insight into why he was randomly signing bottles of CeraVe’s Daily Moisturizing Lotion. The actor appeared in the skincare brand’s Super Bowl commercial on ...

From a conspiracy theory involving Michael Cera to transforming the way the world sees period care, some campaigns stand out ...