This paper charts the first phase of the launch of a major new brand into the growing and highly competitive UK lager market. Castlemaine XXXX first went on sale on draught in the Yorkshire and ...

Interbrew UK has handed the advertising account for Australian lager Castlemaine XXXX to Mother in preparation for the brand’s relaunch, to be backed by a £9m ad spend. The Belgian brewing giant ...

Castlemaine XXXX is poised for a renaissance after Interbrew's pledge to pump £9m into the standard lager brand. The move comes after Heineken announced plans to scrap its standard lager in favour of ...

n Interbrew has unveiled a new look for its newly-acquired Castlemaine lager as part of a £9m support package. n Cans of the Aussie amber nectar will get a jazzy silver background to go with the ...