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The Beyoncé effect strikes again with Levi’s partnership earning $65M in media value and contributing 12% increase in its women’s business in Q3

Beyoncé’s partnership with Levi’s is delivering strong returns. “Cowboy Carter,” the eighth studio album from the Houston-born singer, was released on March 29, 2024. It debuted at No. 1 on the ...
Lehigh Valley Live

Levi’s just dropped a rare deal on the Beyoncé Denim Cowboy Collection, and jeans are selling fast

Yes, you read that right. Beyoncé’s bestselling Levi’s collection is currently discounted, with sparkly throwback styles now on major sale. Get the 501 ’90s Women’s Jeans from the Beyoncé x Levi’s for ...
Yahoo

Beyoncé, Kurt Cobain and Freddie Mercury's Levi's on display at newly reopened museum

Add Yahoo as a preferred source to see more of our stories on Google. Levi's historian Tracey Panek works with a pair of vintage 1970s Levi's jeans from the Levi's Archives worn by Pharrell Williams ...
InStyle on MSN

Jennifer Aniston, 57, Kendall Jenner, 30, Beyoncé, 44, and I, 25, wear Levi's ageless jeans—and deals start at $12

Carolyn Bessette-Kennedy was also a fan.
NBC 6 South Florida

Levi's teases Beyoncé collaboration as denim trend takes hold

Levi Strauss summoned the Beyhive on Monday after teasing a potential collaboration with Beyoncé in a post on Instagram. The brand's shares briefly popped after the update and were last up about 1% ...