Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more formal. Parkwood Entertainment, the superstar singer’s company, posted a video ...

Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...