Among the many haircare brand names that line the shelves of stores like Space NK, Boots and John Lewis, only a select few are almost always guaranteed to get viral attention every time they launch a ...

When it comes to hair care, beauty lovers everywhere are familiar with Olaplex. Since launching in 2014, the brand has rapidly won over a loyal fanbase with its special bonding technology and ...

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Imagine being able to achieve salon-ready hair after every wash, right in the comfort of your own home (or in this case, shower). That was the promise of Olaplex – a luxury hair care brand coveted by ...