There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of ...

As encouragement, the deodorant brand is dangling the possibility of free World Cup tickets.

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

Prefer Newsweek on Google to see more of our trusted coverage when you search. AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the ...

During the riots at the U.S. Capitol on Wednesday, the angry mob left behind debris such as broken glass, damaged furniture and one unlikely item — a lone can of Axe Marine body spray. On Thursday, ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

A Pennsylvania high school principal is asking students not to use a popular body spray after a teen was hospitalized over an “extreme allergy.” The Freedom High School freshman was taken from the ...

A middle school student put on enough Axe Body Spray to stop a bus. The local fire department and emergency medical services responded to a report of "hazardous materials" aboard a bus of middle ...